Olympics coverage positions NBC Universo as #1 Hispanic cable network among A18-49 from 4 to 7pm seven times since first Rio broadcast

NBC Universo’s unprecedented coverage of the 2016 Rio Olympics delivered an average of 110,000 Total Viewers across 15 days of Olympics programming since the broadcast of its first Rio 2016 event on Wednesday, August 3, up +224% over the previous year, according to Nielsen. The Hispanic cable network’s Olympics coverage also delivered an average of 60,000 Adults 18-49 over the 15 days, for a +233% growth vs. the prior year. This performance positions NBC Universo as the # 1 Hispanic cable network from 4pm to 7pm, seven times among Adults 18-49 and 4 times among Total Viewers during a 15-day stretch, marking its best delivery in the time period since its launch in February of 2015.Source: NPX, Nielsen NBC Universo (8/3/16-8/17/16) vs. (7/4/16-7/31/16) vs. (8/8/15-8/23/15); Olympics coverage and #1 during fringe 4pm-7pm; A18-49, P2+, best 15 day fringe performance since 2/1/15.