U.S. HISPANIC
Telemundo and NBC Universo announced a lineup of new programming for the 2016-17 season featuring over 1,100 hours
Maribel Ramos-Weiner| 15 de mayo de 2016
In conjunction with NBCUniversals Upfront presentation, being held tomorrow at Radio City Music Hall, Telemundo and NBC Universo announced a robust lineup of new programming for the 2016-2017 season, featuring over 1,100 hours of new innovative formats and multiplatform content, during a press breakfast held on May 12 at The Museum of Arts and Design in New York.Telemundos new lineup includes four super series, a Sunday primetime programming block featuring a kids talent show, two mini-series, a late show hosted by cultural icon Don Francisco, and more. NBC Universos new lineup features a celeb-reality series, an action-packed reality series and the return of the worldwide phenomenon, The Walking Dead season 3.Executives also announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by renowned vocalist and songwriter Jenni Rivera, including a bio-musical television series based on her life story, and a Jenni Vive tribute concert.In addition, the company announced its most comprehensive community initiative, El Poder En Ti.The U.S. Hispanic market continues to be the biggest growth opportunity for any business. We are redefining Hispanic media by investing in the most innovative original content, a US$250 million state-of-the-art facility and the best talent, in front of and behind the cameras, said César Conde, Chairman NBCUniversal International Group and NBCUniversal Telemundo Enterprises. Our programming strategy, fortified by the success of super series and bio-musicals, has strengthened our positioning as the network that is redefining Hispanic TV with innovative formats and original productions. Our strategy of bringing new ideas, stories, and formats to Hispanic viewers is working, and we will stay on that path, said Luis Silberwasser, president, Telemundo Network and NBC Universo.
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