U.S. HISPANIC
Roku announced the expansion of its Roku Originals in Spanish
Maribel Ramos-Weiner| 21 de abril de 2023
David Eilenberg de Roku Media
Roku announced the expansion of its Roku Originals lineup to include the new series Carpe DM with Juanpa starring and executive produced by Juanpa Zurita; Desde La Raíz, featuring and executive produced by actor Jaime Camil; Serenata De Las Estrellas, hosted by Julissa Bermúdez and featuring Latin artists, including singer Chiquis, rapper and singer Snow Tha Product, and rock bands Los Lobos and Ozomatli; and La Divina Comida featuring Alex Lora, Belinda, Carlos Gatica, Dulce María, Emmanuel, Erik Rubín, Faisy, Itatí Cantoral, José Ángel Bichir, Karol Sevilla, Manu Nna, Margarita The Cumbia Goddess, María León, Michelle Rodríguez, Rafa Márquez, and Verónica Toussaint.
Additionally, Roku announced and set release dates for the brand-new Spanish-language Roku Original series Batalla en Abuela’s Kitchen (June 9) and Un Millón de Gracias (August 11), the third season of English-language Roku Original series Thanks a Million, executive produced by Jennifer López. The new season will feature Chiquis, Gina Torres, Jaime Camil, Javier “Chicharito” Hernández, Lauren Jauregui, Michael Peña, Michelle Rodriguez, Pau Gasol, Sofia Reyes, and Wilmer Valderrama.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences. We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative voices to our Roku Originals lineup,” said David Eilenberg, Head of Content, Roku Media.
The new projects further enhance Roku’s Spanish-language original programming and complement the overall growth of Spanish content consumption on The Roku Channel.
