U.S. HISPANIC
Univision Communications launched its free service PrendeTV
Miryana Márquez| 31 de marzo de 2021
Pierluigi Gazzolo
Univision Communications launched PrendeTV, a 100% free streaming channels-based and VOD service created in Spanish specifically for U.S. Hispanic audiences.
PrendeTV is home to the widest selection of the most popular Spanish-language programming available to viewers in the U.S. and is spotlighted by 40 streaming channels and 10,000 hours of VOD content and growing. Audiences can now access a curated channel and VOD lineup of exclusive programming from Univision and Televisa’s content libraries not found on any other streaming service.
Additionally, PrendeTV will feature content from leading Spanish-language partners around the world, including Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana, RCN and more. Furthermore, in the coming weeks, PrendeTV will be adding blockbuster movies from leading Hollywood studios including Disney, Lionsgate and MGM.
“The launch of PrendeTV signals a new transformation era for Univision as we expand our already dominant position in U.S. Hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the U.S.,” commented Pierluigi Gazzolo, President and Chief Transformation Officer at Univision. “Anchored by our exclusive Univision and Televisa programming, we’ve brought together the best content providers, brands and distribution partners to create an unrivaled service for U.S. Hispanics in a way that only Univision can.”
The service is available to customers free of charge on Amazon Fire TV devices, Apple (iOS and tvOS), Google (Android phones and TV devices) and via the web on prende.tv. The app will be available on the Roku platform in the coming weeks.
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