The 9th Annual LATINAFest Celebrates the ‘UNSTOPPABLE’ Power of Latina Culture

LOS ANGELES, CA — April 9, 2026 — (NOTICIAS NEWSWIRE) — LATINAFest, the nation’s largest outdoor festival celebrating Latinas in the U.S., returns for its 9th annual event on Sunday, June 7, 2026, at Jesse Brewer Park in Exposition Park (corner of Exposition Blvd. & Vermont Ave.). This vibrant, family-friendly event is a Celebration of all things Latina, culture, community, and entrepreneurship. It happens one week ahead of the global spotlight on Los Angeles for FIFA, positioning LATINAFest as a powerful prelude to the city’s international moment.

This year’s theme, “UNSTOPPABLE,” reflects the undeniable growth, influence, and economic power of Latinas across the United States. From 2010 to 2022, the Latina population grew by 5.6 million—the largest numeric increase of any major female demographic group. Today, Latinas represent over 22.2 million women, making up 17% of all adult women in the U.S. as of 2024 and standing as the fastest-growing major female ethnic group in the country.

LATINAFest is rooted in the belief that Culture Is the New Currency, “Latinas are not a trend—we are the future of growth, said LATINAFest co-founder Bel Hernandez Castillo. “I have seen growth from our inception in 2018. Marketing to Latinas should not be considered a DEI initiative by corporations, it is a strategy that is good for business”.

A Celebration of Culture, Entrepreneurship & Community

At the heart of LATINAFest are its entrepreneurs. With over 100 exhibitors and vendors expected this year, the festival showcases Latina-owned businesses that are fueling economic growth nationwide. According to Forbes, Latina founders are starting businesses at faster rates than any other demographic group in the U.S.—a testament to the innovation and resilience that define this community.

“LATINAFest is more than a festival—it’s a movement,” said Co-founder Naibe Reynoso. “We are creating a space where culture, commerce, and community come together to celebrate the power and impact of Latinas.”

The 2026 festival will feature:

• Keynote Speaker: Loriann Serna, celebrity event planner and founder of Wife of the Party, celebrating over 20 years of producing uniquely creative celebrations and weddings. Known for setting trends and creating unforgettable experiences, her team has worked with some of Hollywood’s biggest names, major fashion and beauty brands, leading corporations, and top social media influencers.
• Opening Ceremony with acclaimed choreographer Stephanie Stevens (recently featured in Bad Bunny’s halftime show), alongside youth soccer teams in celebration of community and sport.
• Author’s Panel featuring award-winning novelist Reyna Grande, presenting her latest work Migrant Heart, and Julissa Arce, author of My (Underground) American Dream.
• Panel: “Breaking the Silence”, a powerful conversation addressing long-held secrets and untold stories within the community.
• Live Selling Experiences powered by Viva Shop
• Morning Mayan Yoga & Wellness Programming, Start your day with Morning yoga and wellness programming including sound baths and “limpia” rituals
• Art Installations & Musical Performances
• Tequila and Mezcal tastings at our Cocktail Garden
• A Full Day of Shopping, Food, Salsa dance lessons and Cultural Experiences for the Entire Family

Growing Impact

With an attendance of over 4,000 guests in 2025, LATINAFest anticipates even greater growth in 2026 as its influence continues to expand across communities and industries.

LATINAFest is proudly supported by a dynamic group of sponsors and partners committed to uplifting the Latina community, including: Angel City FC, Square, AARP, El Clasificado, LATINATION, Hispanic Coalition of Small Businesses, NAFTA Distributors, Empowered With Gina, Rancho La Gloria, Amigas on Tour, Sazon Grip, and Melrose Bouquets.

Community partners include: NLBWA-LA and additional organizations dedicated to empowering Latina entrepreneurs and families.

Events Leading to LATINAFest

As momentum builds, LATINAFest will host two major lead-up events:

• Taste of LATINAFest – May 16, 2026, in partnership with METRO, celebrating the opening of the D Line station at Wilshire Blvd. & Fairfax. This preview event brings a taste of the festival experience to the community.
• LATINAFest 5K Fun Run – Will take place one week prior to the festival on May 30, 2026 and sponsored by Angel City, promoting wellness, community, and connection.

Sponsorship opportunities are still available for brands looking to authentically connect with one of the fastest-growing and most influential consumer groups in the U.S. Inquiries: latinafestevents@gmail.com

About LATINAFest
LATINAFest is a premier outdoor festival and community-driven platform celebrating all things Latina—spotlighting the cultural influence, economic impact, and entrepreneurial spirit of Latinas across industries. Through immersive experiences, meaningful connections, and powerful storytelling, LATINAFest continues to elevate and inspire the next generation of leaders.

CONTACT:
Mia Castillo
Media Relations
626-806-7399
latinafest.team@gmail.com