MERCADEO Versión en español
2014 Effie Awards honor the most important achievements in marketing communications worldwide
Patricia Molina| 3 de abril de 2014
Premios Effie 2014 honra el logro más importante en las comunicaciones de mercadeo
The Global Effie Awards honor the most effective marketing ideas which work in at least four countries and two or more regions worldwide.Winners of a 2014 Global Effie are chosen after two tough screenings in cities around the world. The international marketers met in Singapore, Mexico City, London and New York to pick the best global marketing communications efforts of the year. Those were Audi AGs Land of Quattro and Evians Baby & Me.Those chosen as finalists were cases that most effectively showed that their objectives were challenging and the results they obtained were significant in the context of the category. The standouts were Audi AGs Harder, Better, Faster, Stronger, BMW Motorrads One World, One R 1200 GS, Unilevers Help a Child Reach 5, Intel and Toshibas Inside Films and Cisco Systems Tomorrow Starts Here. The sum total of points obtained by winners of the 2014 Effies and the finalists will be included in the Effie Effectiveness Index, which classifies the most effective advertisers, brands, agency holding groups, agency networks, agency offices, and independent agencies in the world. The Effie effectiveness rankings in the United States will be announced at the Effie Awards gala in New York next June 2014.The awards come in three levels: gold, silver and bronze. For more information, visit {Effie Awards;http://www.effie.org/}.
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