360i NY leaves a stamp of speed in Printers in Concert for Canon

The New York agency 360i has created for Canon an action in which their printers played an important role as masters in a concert in which 19 musicians interpreted Beethoven’s 7th symphony, in the historical United Palace Theater in New York.A total of 19 printers delivered the 70 scoresheets in real time for the musicians. The initiative took place without any previous rehearsal by the director with the musicians. According to the agency, the campaign Printers in Concert was made to prove the accuracy, speed, and efficiency of the range of ImageClass business printers.The campaign was led by Pierre Lipton; the Group Creative Director was Fabio Seidl; the Creative Director was Dustin Glick; Copywriter: Morgan Sobel; Art Director, Kate DeLongpre; Head Producer: Colin Pearsall; Producer, Austin Shore; Production Company: Tool; Post-Production by Fluid; Director, Alec Helms; and Sound by Music and Strategy