MERCADEO Versión en español
A study by IDG Global Solutions shows mobile use is a balance between work and shopping
Patricia Molina| 27 de agosto de 2013
El 60% de los latinoamericanos utiliza dispositivos móviles como herramienta de trabajo
The digital services company IDG Global Solutions (IGS) recently delved into acquiring a deeper understanding of users, buyers and sellers. Among other results, the new research concludes that to make advertising more efficient on mobile devices, the key is identifying purchaser behavior and preferences.To that end, IGS made an online study of people in 43 countries to determine their use of cell phones at work and for shopping. The survey taken among more than 25,000 professionals and technology enthusiasts revealed the importance of mobile for shopping and how people perceive the ads.The divide between an individuals personal life and work life has totally disappeared thanks to the fashion of Bring Your Own Device to work, or BYOD. At present 42 percent of people with smartphones and 37 percent of those with tablets say they use their personal electronic devices for doing company work on the job. That proportion increases to 60 percent in some regions of Latin America.While last years IGS studies showed that mobile devices are an integral part of business and working life, this years research looks more closely at the typical activities of smartphone users, showing that gathering product information and making purchases on the Internet are the most common uses.
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