Activia, Samsung and Nike are the most shared brands of the year in the list of Unruly’s most shared social video brands

Thanks to its collaboration with Shakira during the World Cup, Activia has been crowned the number one brand in social video for the marketing company, Unruly Media.The most popular song of all time, La La La (Brazil 2014) puts the company Groupe Danone (Activia) over last year’s winner, Samsung; and also above the giant sports, Nike, exceeding 5.8 million views worldwide.Each of these brands took advantage of the world reputation of the competition to launch a series of videos during the year’s biggest sporting event. Activia launched La La La in May, just before the football championship, while Samsung launched several spots to coincide with the event including #Galaxy11: The training and #Galaxy11: The beginning, with more than 538,000 and 404,000 respectively views.Adidas was beaten again for its rival Nike, despite being presented as an official sponsor of the event, being in eighth place with The last game and Winner stays, which reached the second and third places among the most popular ads created around the sporting event.”Achieving this is also important in our approach to brand advertising. It’s amazing how viral or social videos can create a high level of audience participation and active support, which is a measure of success,” Nicolas Frerejean, Director of Global Marketing for Activia, said.