MERCADEO Versión en español
Ad Council Confronts National Mental Health Crisis with ‘Love, Your Mind’ Campaign
Liz Unamo| 30 de octubre de 2023
Love Your Mind
The Huntsman Mental Health Institute and the Ad Council have launched an initiative designed to create a more open, accepting and proactive society when it comes to mental health. The new “Love, Your Mind” campaign was developed through extensive market research to resonate with the nearly 70 million adults across the U.S. who are likely to experience mental health challenges but who may be discouraged from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term commitment to advancing mental health, this latest effort convenes experts, media platforms and influential voices to change the conversation around mental health at an unprecedented scale. “Love, Your Mind” offers free mental health resources on LoveYourMindToday.org, or ConAmorTuMente.org in Spanish. The campaign contains multiple national PSAs designed to resonate with specific audiences, beginning with content tailored for Black men and for Hispanic men, in both English and Spanish, who are overrepresented among this group.“Supporting your mental health must be normalized,” said Mike Williams, executive creative director, FCB New York. “It must, because your mind is the most valuable asset you have and caring for it, nurturing it, strengthening it, can ultimately get you to where you want to go in life.”
