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Adrianna Casuga And Francesca DiViesti: There Is Space For Women At The Top
Manuela Walfenzao| 9 de mayo de 2017
Dupla creativa de FCB/SIX Toronto
Adrianna Casuga and Francesca DiViesti are the creative team at FCB/SIX in Toronto. They attended the Toronto edition of See It Be It: Putting Creative Women in the Spotlight, and walked out of it with a fresh perspective. This is a program launched in 2014 with the goal to change the ratio of female leaders in the creative industry. FCB Canada hosted the Toronto edition of the Cannes Lions event that had made previous appearances in London and New York.This edition had a panel that included some of the most successful creative leaders in Canada and U.S. like Susan Credle, Judy John, Denise Rossetto, Jordan Doucette, Jennifer Davidson, and Andrea Cook.For Casuga and DiViesti it was a great opportunity. “We are the only female creative team at our agency and our roles don’t come without insecurities and some second-guessing” they said. “It’s hard to envision yourself in a leadership position when you don’t see a whole lot of women leaders. Even though we have these doubts, the See It Be It event helped us realize that there is space for women at the top. And we happen to be particularly lucky; this is our first agency job and we do have female leaders that we can look up to.”Out of the panel, their conclusion was “everyone is faking it, until one day, they’re not. At some point, we all just know what to do. Uncertainty is certain, but knowing that we will find our footing one-day feels really good.”
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