Total advertising expense in the US has increased 2%, particularly in digital media, which according to data published in the annual report Leading National Advertisers by Ad Age, does not generate unnecessary marketing expenses.The research, which gathers the behavior and data of the 200 leading advertisers in the US, concludes that advertisers have lowered in 1.8% the expense in measured places in 2014. “There have been cuts in all the media, except in TV networks and in the cable broadcasting network”, points out the document.Although the total expense in advertising in the US for advertisers participating in this study reached in 2014 the record sum of 137.800 million dollars, the growth rate has been the lowest since the recovery of the advertising market, consolidated in 2010.Another revealing find is that advertisers boosted spending on other forms of advertising by 6.5% during last year. This includes several digital elements such as mobile, online video, searchers marketing and non-measurable forms by social communications media, promotion, experiential and direct marketing.
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