MERCADEO Versión en español
ALMA Won Four Lions And Is Positioned As The Most Awarded Agency To Open The Festival
Liz Unamo| 19 de junio de 2017
El equipo de ALMA en la premiación de PR tras alzarse con un León de oro
On the first day, ALMA is positioned as the most awarded agency, with four Lions and the first Gold Lion for the U.S. Hispanic market’s of the day. For its work, Narcos from Netflix, the agency roars with a Gold in PR for Spanish Lessons; in Promo & Activation, a Silver for Episode Leak and two Silvers for Spanish Lessons. “It is a big satisfaction for the agency and the industry. We have worked very hard to build the agency, the industry and make friends along the way, and the truth is that this Gold is the completion of many years, a lot of work and the achievement of a dream” points out Luis Miguel Messianu, Creative Chairman and CEO. Isaac Mizrahi, Co-President and COO at ALMA, comments that one of the keys to success is to recognizing how the business works. “We think we are here to boost their success, and we think we do it with the power of experience, storytelling, and creativity.” Regarding teamwork, Álvar Suñol, Co-Presidente and CCO of the agency, confesses of being lucky to have big clients that have visibility and who understand there is nothing more powerful than a great idea. Mizrahi and Suñol highlight the agency’s work philosophy: Working with the ambition to win and make a difference, but having fun.Another aspect that is relevant and sometimes taken for granted is the power of consumer insights. “We spent a significant amount of time bringing our syndicated research, planning in the insights department. We invested in a significant amount of resources on our unionized research and proprietary tools” explains Mizrahi.The evolution of the U.S. Hispanic market has been wild. “There is a quality of universal and winning ideas. We are at the same level as any other countries. What has happened here is that we have lost any type of complexes” describes Suñol.
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