ALMA’s Luis Miguel Messianu Stands Out Among 1st Hispanic Speakers Confirmed For Cannes Lions

ALMA’s Creative Chairman and CEO Luis Miguel Messianu stands out among the first speakers confirmed for the 66th Cannes Lions international Festival of Creativity. Messianu, with his three-decade career in advertising, has played a highly influential role in the development of the U.S. Hispanic market.Other speakers are Juan Carlos Ortiz, president and CEO of DDB Latina; Fernando Machado, CMO of Burger King; and Raja Rajamannar, chief marketing and communications officer at Mastercard. Marie Kondo, presenter and organizational guru, will also be on hand to talk about the possible relationship of brands with traditional Japanese culture. With its speakers, the festival aims to show how the power of creativity and bold action by brands can get consumers involved.