MERCADEO Versión en español
Andrea Suárez From IPG Mediabrands: We Made Product Progress By Creating More Data Connections
Liz Unamo| 26 de abril de 2017
Suárez: Hemos fortalecido las plataformas tecnológicas
The main goal of IPG Mediabrands for 2017 is to continue leading the region’s programmatic agenda in behalf of the communication work they do for their clients, according to Andrea Suárez, the company’s CEO. “We’ve made progress in different areas, including product regarding technology through local operations, creating much more data connections, linking a lot of more media to the programmatic world, not only digitally, but in advance TV, audio and digital outdoor” she said. Another area where the company has been reinforcing is Technological platforms, becoming more sophisticated at the assessment level. “We hired Miguel Ortiz who is devoted to evaluate technological platforms and we can see the results of the work generated by innovation, and which is being recognized in regional and global festivals.” Recently the holding was recognized through Initiative and UM – its media agencies-, which reached the top ranking in Mexico, RECMA. “As part of IPG Mediabrands group we’re super positive and optimistic of what we have been doing and which took a long time to build. We also began to see how it stands out when compared to other agencies.”
