Armando Rodríguez from Yahoo: We Are Proud Of The Results Our Data Offer Boosts For Our Advertisers

Armando Rodríguez, Yahoo’s VP for Latin America and the U.S. Hispanic market, shared with PRODU details of two recent events in Buenos Aires and Mexico City, where they presented important movements to advertisers: the alliance with Hyper Island, the alliance with IMS and local initiatives.“In collaboration with Hyper Island, we created a unique series of immersion programs (including this one in our main office in Sunnyvale, CA) to help more than 100 of our most important clients in all Latin America to gear up with the necessary knowledge and abilities to be at the forefront when leading this transformation” highlighted the Executive. He added that in partnership with IMS, they recently launched two Hyper Island events in Mexico City and Buenos Aires for their main brands and agencies. “Through our Hyper Island master courses, we have been able to unleash ideas, make connections, and boost amazing results for our clients, all while we were having a lot of fun.”