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AT&T Renewed Sponsorship with The Major League Soccer
Manuela Walfenzao| 24 de julio de 2017
AT&T renovó patrocinio con la Liga Mayor de Fútbol en EE UU
The Soccer United Marketing (SUM), commercial arm of the Major League Soccer, announced a multi-property sponsorship extension with AT&T. The agreement renews AT&T’s status as the Official Partner of Major League Soccer (MLS), U.S. Soccer and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. tour. This sponsorship, which dates back to 2009, includes a multi-channel focus with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events. One of the big events that AT&T will sponsor will be the MLS’ Decision Day, the final day of the regular season when every team plays at the exact same time. This activity will take place on October 22nd. Another activity included in the sponsorship is The Movement, an online MLSsoccer.com series that explores the growing soccer movement and culture in North America. Likewise, the annual Mexican National Team U.S. tour, which is very popular and has millions of fans, helping players get ready for important competitions like the FIFA World Cup and the CONCACAF Gold Cup, aimed at the Hispanic audience in the country.AT&T’s sponsorship for the national Men’s, Women’s and Youth’s National Teams helps them prepare for the 2018 FIFA World Cup, the 2019 FIFA Women’s World Cup, and friendly matches between the U.S. vs. Mexico played in the United States.
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