Bad Bunny Previews Super Bowl LX Halftime Show in New Apple Music Trailer

Bad Bunny, the three-time Grammy Award winner released a teaser trailer on Friday for his highly anticipated Apple Music Super Bowl Halftime Show, inviting fans to get ready to dance ahead of the biggest night in sports. The one-minute clip is set to his hit song “Baile inolvidable” (“Unforgettable Dance”) and celebrates movement, culture, and global connection.

Filmed under one of Puerto Rico’s most iconic symbols — the royal poinciana, commonly known as the flamboyant tree — the trailer opens with Bad Bunny outdoors, turning up the volume on his iPhone before the scene transitions into fluid choreography alongside a diverse group of dancers. The visuals align with the halftime show’s theme: “THE WORLD WILL DANCE.”

The teaser underscores the global reach of the Puerto Rican superstar, whose music routinely tops charts and transcends language barriers. Bad Bunny is expected to perform primarily in Spanish during the halftime show, a decision that drew both praise and debate when it was first announced.

NFL Commissioner Roger Goodell defended the choice during an October press conference, emphasizing the artist’s global impact.

“He’s one of the leading and most popular entertainers in the world,” Goodell said, adding that the decision had been “carefully thought through.”

Super Bowl LX will kick off on February 8 at Levi’s Stadium in Santa Clara, California, with Bad Bunny headlining a halftime show poised to be one of the most culturally significant performances in the event’s history.

Full teaser here