MERCADEO Versión en español
BBDO and YouTube partnered in a creative competition for Twix
Manuela Walfenzao| 25 de noviembre de 2015
La campaña muestra a dos voceros de Twix utilizando herramientas de YouTube para sabotear al otro
The latest {campaing;www.produ.com/publicidad/videos/index.html?Noti=10213} for Twix chocolates was made in 48 hours, as a result of the Create-a-thon competition. YouTube and BBDO partnered in October to organize a competition in which 10 BBDO creative teams worked to create the best spot for Twix’s social networks. The competition challenged creatives in BBDO Brazil, Colombia, France, Germany, the UK and the USA to create a piece with global relevance, to be included in the Twix vs. right Twix campaign. The teams produced the videos in the YouTube offices in London, Los Angeles, New York and São Paulo.This experiment shows the bet that BBDO is making to find new creative focuses to come up with fast and agile ways to create content. “The world is completely different now standard ways of testing and evaluating work a lot of it has become obsolete” said David Lubars, Worldwide Chief Creative Officer at BBDO. “Now the most telling test is finding out if real people out there opt out on you after five seconds. To me, thats real learning”.Working with YouTube and Twix helped BBDO teams adapt to new creative timelines, riskier decisions and strengthened the collaborative creative relationship with YouTube by exploring all their possibilities. The winning ad was YouTube vs. YouTube, a piece in which they used the video platform’s language to its full expression.
Contactos
Diario de Hoy
Noticias relacionadas (5)
22 de septiembre de 2015
