Being Latino welcomes Patty Marrero as new Sales Director

Being Latino, the media company for Hispanic millennials, announced Monday 7th that Patty Marrero joins the team as Sales Director. Marrero reports directly to Lance Ríos, President and Founder of the organization. Marrero’s experience is vast. Previously she worked as SVP of Client Development for Telemundo Media. She also held the position of SVP of Network Sales at Vme Media Inc. and in Univision was SVP of Client Development and VP Sports Sales. Among her new responsibilities are the development of sales strategies, internal sales structure and all the logistics to sell. She will also assist in the efforts and offers that Being Latino proposes to the Hispanic and general market. She will be the main point of contact for brands and media agencies looking to collaborate with Being Latino and its engaging platforms, with a scope of 66 million Hispanic millennials. “I’m beyond thrilled that Patty is joining Being Latino to lead all sales efforts” said Rios. “She not only shares our values and passion for pairing brands with our social media and digital offerings for U.S. Hispanic millennials, but her background as a seasoned, highly-strategic and respected sales executive will elevate Being Latino to the next level with larger brand partnerships.”