Blue Moon presents its campaign Something’s Brewing

To celebrate its 21st anniversary, Blue Moon Brewing Company implemented its new campaign Something’s Brewing, featuring Founder and Head Brewmaster Keith Villa. Personalities like the chef Roy Choi and the indie-rock band Family of the Year, also took part in the initiative. “I have always pulled inspiration for the beers I create from my travels and the creative people I’ve met along the way,” says Villa. “I’m thrilled to team up with Roy and Family of the Year to pair our art forms and see how each of our creative processes influences the others.”The ads featuring Chef Choi started airing this week, and Family of the Year will appear in ads at the end of summer.”Collaboration is essential to my creative experience,” said Choi. “I am inspired by the things around me—people, music, beer—to push the boundaries and create original food and dining experiences.”The TV commercials created by Venables Bell & Partners and directed by Dante Ariola, are focused on how each of the visionary artists manifest their creative spirit in their work.