Brands tap into the new tool to zoom in Instagram

Instagram started off September with a new functionality that many users were waiting for: the ability to zoom in on photos. For now, the update is only available for iOS, but it will soon come for Android as well. Several brands have already used the tool to promote several brand messages that invite the audience to zoom in on the image. Bud Light, Ruby Tuesday, E! Entertainment, Noosa Yoghurt and General Electric are some of the brands that have invited their Instagram followers to take a closer look. Bud Light launched a new beer flavor that can only be discovered when zooming in. The yogurt brand Noosayoghurt, posted a picture of a farm where, far away some cows were playing hide-and-seek and talking, but you must zoom in to read what they say. General Electric invites followers to count the wagons that transport GE material in an aerial photo. Brands are bound to experiment with each new feature that social networks´ add. Instagram activated Stories a few weeks ago and there are thousands of brand videos that disappear 24 hours later. Similarly, Snapchat has innovated with filters and advertising formats.