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Brittany Adams From Doner: African Americans On The Verge Of Extinction In Advertising Industry
Manuela Walfenzao| 16 de noviembre de 2017
Adams: Si no haces nada estarás contribuyendo al crecimiento de este cáncer y alimentando la segregación
Brittany Adams, Social Strategist and Experiential Practitioner at Doner, wrote on LinkedIn about the steady decline of African Americans in the advertising industry, though they are have all the work ethic, talent and passion needed to excel at their jobs. “There’s a cancer in the advertising industry that needs to be diagnosed and treated. African Americans are on the verge of extinction in the advertising industry” she wrote. Adams said this group does not hold enough leadership positions to sponsor the advancement of those at mid- and entry level “so the cancer is progressing instead of being cured.” Some of the reasons it’s spreading, she said, include “having to turn your #blackgirlmagic and #blackboyjoy down in a workplace where they’d be outnumbered, just to make the majority feel comfortable, or when they feel they’re voiceless in meetings and have to fight to contribute, or when the client requests a multicultural perspective so they seek a token black person to weigh in, among others. She said this happens despite data that prove ethnically diverse companies are 35 percent more likely to achieve above-average financial returns. “It’s time for agencies to do what hasn’t been done in the past and that is to move beyond mere talk. Agencies like Bohan, Wieden- Kennedy, FCB and VML have been the catalyst for diversification but we need everyone to chip in” she said. To cure this cancer, Adams gave some tips like promoting African Americans so they too can have a seat at the table, revolutionizing the recruiting process by aligning with the Marcus Graham Project, going to HBCUs (Historically Black Colleges and Universities) and having representation in their HR Departments, not labeling African Americans as emotional and difficult when they speak with the same passion as their white male counterparts, and hiring an ethnically diverse work force across all departments and levels.
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