MERCADEO Versión en español
Cannes Lions and Bill & Melinda Gates Foundation propose a challenge to the global creative community
Patricia Molina| 19 de junio de 2014
The Cannes Lions International Festival of Creativity, that took place in Cannes and received 12 thousand experts in creative communication, launched the fourth brief of the Cannes Chimera initiative.This new brief is part of a competition that seeks to identify innovative communications concepts that can help raise public awareness and support solutions to critical global problems.The concepts should be able to cause a measurable increase in the attention of millennials to health problems and global poverty and give them a way to get involved in these urgent challenges.”Cannes Lions offers a springboard for this brief. Key elements such as strong delegation of young creatives, the TechTalks dedicated and the Innovation Day, along with the fact that thousands of people with the most creative ideas in the world are in one place, get together to create an exceptional environment for this. The fact that they use it to change the world is a very powerful concept,” said Philip Thomas, CEOs Festival.Ten winners will be selected who will be given an award of up to $ 100,000 and the right to participate in a project grant funding with the Bill & Melinda Gates Foundation; plus an exclusive invitation to attend a free workshop at the Gates Foundation in Seattle.The brief is now available in {Cannes Chimera;www.canneschimera.com} with details of how to make an attractive proposal.
