MERCADEO Versión en español
Cannes Lions launches 2017 Young Lions Health Award in association with UNICEF and “la Caixa” Foundation
Liz Unamo| 18 de abril de 2017
Louise Benson, directora ejecutiva Leones de Salud
Lions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and “la Caixa” Foundation. Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, November 12th.“The medical sector is advancing rapidly. Creativity can save lives. That is why we need to harness young talent from the industry to win the battle against pneumonia – the cause of most children’s deaths from disease worldwide. Together with our partner “la Caixa” Foundation, we are delighted to raise the profile of the issue on the global stage of Lions Health to make sure that every child survives pneumonia” said Gérard Bocquenet – Director, Private Fundraising and Partnerships at UNICEF.Speaking at the launch, Louise Benson, Executive Festival Director at Lions Health said “We see time and time again that creativity can make a difference and Lions Health embodies this belief. This competition looks to young marketers from around the world to draw on their creativity to raise awareness and be part of a project that will save lives.”The winner of the Young Lions Health Award will be invited to attend Lions Health on June 17th-18th in Cannes, France, where they will receive their award during the official ceremony attended by 1,000 experts from the healthcare communications industry.
