Casanova//McCann y LGBTQ Center OC Celebrate #ProudHolidays

Multicultural agency Casanova//McCann´s last campaign was for the LGBTQ Center OC. In this effort for social media, they created thrilling audiovisual pieces that reveal different families proud of all the members of their homes. In the brief videos, we see family members telling how their process has been and their path to acceptance, sharing love for their siblings, children or parents who belong to the LGBTQ community. One of the videos is Sylvia y Jackie, mother and daughter, who celebrate they have one another. “God made her that way, and we love her that way” says the mother. While Jackie, the daughter, says: “For all my friends who don´t have or feel this love, don´t worry, you´ll find your real family. They will love you the way my mother loves me, with inconditional love”. The different cases seek to promote the image of the diverse and inclusive families at Christmas; there aren´t many cards nor images of celeration with these family models.