Casanova Pendrill names Karla Ruiz Social Media Director

Casanova Pendrill, in the process of expanding its Social Media business area, adds Karla Ruiz as Director of the department. “Social Media is our fastest growing business area and we continue to focus more resources on it” said Ingrid Otero-Smart, President and CEO of Casanova Pendrill.Ruiz will head the growing team, in the offices based in California, New York and Detroit. She joins the agency after working in Arbonne Internacional, where she was responsible for refining their global social media strategy and developing platform-specific content. Her experience also includes managing social media for Herbalife as well as López Negrete Communications.”I am excited about joining Casanova and getting the opportunity to work on iconic Brands like Nestlé, Denny’s, Cigna and many others” said Ruiz.