Chipotle launches Get in the Pit sweepstakes on Threads

hipotle Mexican Grill announced it is turning up the volume for National Avocado Day on July 31 by giving fans a chance to win tickets to the most hyped concerts of the summer.* Live music is reported as the top leisure category global consumers expect to spend more on this summer and Chipotle, in partnership with Avocados from Peru, wants to make it easier for fans to experience their favorite concerts.Threads, the new social media platform from Instagram, has become one of the fastest growing apps ever,and in just three weeks since launching, Chipotle has nearly 100,000 followers and is the first major restaurant brand to host a sweepstakes on the platform.”National Avocado Day, one of our most popular ‘Chipotdays,’ has long given our fans something extra to celebrate on July 31,” said Chris Brandt, Chief Brand Officer. “We’re excited to continue the tradition this year by offering free concerts and fresh, hand-mashed guac to our fans.” “We are pleased to partner with Chipotle on National Avocado Day to provide its fans with amazing prizes, most notably, its classic guacamole made with Avocados from Peru,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission.