Claudia Camargo of LatinWorks: We must show the benefits of including female talent in the industry

The 3% Conference is an event taking place in different cities during the year to support female leadership and creative talent. Claudia Camargo, Art Director at LatinWorks shared with PRODU her experience in last year’s conference and the importance of female talent for the industry. “It’s a benefit for the agency, clients, accounts. There are Hispanic agencies aware that female leadership is something good” said Camargo. She added that we have to show the contributions women bring for business and in “a Hispanic agency this is going to show in the accounts, in the work.” Camargo invited Hispanic agencies to continue to grow in female talent. “In LatinWorks, Christy Kranik, EVP and General Manager inspires women, inspires me to get there and I want to see those roles up. Because as women we should not be choosing between work and family.” “Hispanic advertising is going through a time of change, so why don’t also take advantage of it to include more women in the leadership, more creative women?” The 3% Conference began at a moment when only 3% of creatives were women, which needed to be exposed. This year’s edition will take place November 3 and 4.