Clio Awards will reward the most successful advertising campaigns issued during the Super Bowl

Clio Awards launched the Clio Creative Bowl, a competition that will reward the most successful advertising campaigns issued during the Super Bowl.The competition, which will feature a panel of industry referents, will be divided into two parts. In the first, jurors will a vote and elect the winning campaign and, second, the winning agency will conduct a live presentation of the trophy in their city. The contest winner will be announced on Monday, February 2nd.The Clio Creative Bowl is the idea of Rob Reilly, global creative president of McCann Worldgroup and leader of the jury this year.The president and executive director of Marketing of Clio, Nicole Purcell will award with a Super Clio of 21,97 inches trophy to idea men behind the winner announcement. The presentation will be on Tuesday, February 3rd.”We’ve seen more people tuning in ads that the game itself – it has become the main showcase for the most innovative and creative inventiveness of the year,” Purcell said. She added: “In Clio, we wanted to leverage our knowledge base and network of experts to recognize the work around this event. It’s a fun competition that recognizes an agency with a real boost in the industry.”