MERCADEO Versión en español
CMC Honors Nestlé with the 2020 Marketer of the Year Award
Liz Unamo| 3 de marzo de 2020
Alicia Enciso Nestle 2
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC)announced today that Nestlé USA is the winner of the 2020 CMC Marketer of the Year Award. Nestlé joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Sprint, State Farm, Toyota and Walmart. Alicia Enciso, CMO, Nestlé USA will accept the award and will discuss Nestlé’s efforts and commitment to their multicultural audience at CMC’s 2020 Annual Summit. The session will take place on Wednesday, April 29 at the Westin Times Square in New York City. “This recognition by the Culture Marketing Council is an incredible honor, and representative of our hard work and dedication for the last decade,” said Enciso. “Prioritizing our multicultural audience is incredibly important to ensure that we are inclusive and that we positively impact the community and the growing majority.” To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. Nestlé has been committed to advertising to the multicultural market since 2010, with product categories more than doubling with Hispanic audiences. “We are living in a time where brands are being forced to step up and appeal to an entirely new audience, and Nestlé is ahead of the game” said CMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “In the last year, and throughout the last decade, Nestlé has taken the time and creativity necessary to become a frontrunner in the Hispanic market across its multiple brand portfolios.”
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