MERCADEO Versión en español

Coca-Cola commits to fighting obesity worldwide

15 de mayo de 2013

Las cuatro promesas aplicarán en los más de 200 países donde la marca tiene presencia

The chairman and CEO of The Coca-Cola Company, Muhtar Kent, announced four corporate commitments aimed at making a greater global contribution to healthier, happier and more active communities. The four promises that apply to the more than 200 countries where the brand is marketed are: to offer low- or no-calorie beverage options in every market; to provide transparent nutrition information, featuring calories on the front of all packages; to help get people moving by supporting physical activity programs in every country where Coca-Cola does business; and to market responsibly, including no advertising to children under 12 anywhere in the world.“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe. It is a global societal problem which will take all of us working together and doing our part,” said Muhtar Kent. “We are committed to being part of the solution, working closely with partners from business, government and civil society. Today’s announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate” Kent said.The announcement was made on the 127th anniversary of Coca-Cola.

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