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Coca-Cola, SBS, Net 10 and Mastercard Mexico: winners of the 3rd annual Billboard Latin Music Marketing Awards

23 de abril de 2013

Bill Werde de Billboard, Geraldine Cooper de Mastercard Worldwide y Gustavo López de Universal Music Latin America

Billboard, the world’s most influential music media brand, announced the recipients of the third annual Billboard Latin Music Marketing Awards sponsored by Telemundo and mun2. Leading brands Coca-Cola, Spanish Broadcasting System, Net 10, and Mastercard Mexico were honored during the 2013 Billboard Latin Music Conference presented by State Farm in association with Pepsi, taking place at the JW Marriott Marquis in Miami, Florida. The awards recognized the integration of music and marketing by honoring agencies and labels that had successful campaigns during the past year and were a reflection of the new trends in Latin Music Marketing and new forms of innovation and creativity in the industry. The Billboard Latin Music Marketing Awards were the climatic event of The Marketing Exchange, a series of panels and events that showcased the ins and outs of branding, sponsorships and partnerships. Coca-Cola was named winner in the category of Best TV campaign, with the campaign music move to the beat , joined Universal Music Latin America with Belanova; Spanish Broadcasting System who won the award in the category of Best online campaign or social, with the campaign Live Video Chat Series with several artists. In the category of Best sponsorship tour campaign won Net10 for Net10 Wireless campaign presents the tour GIGANT3S with Marc Anthony, Chayanne and Marco A. Solis, finally Mastercard Mexico was awarded in the category of Best campaign of the year, by EMI Music Mexico with the campaign Priceless.

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