MERCADEO Versión en español
ComScore revealed the latest digital trends of Hispanics
Patricia Molina| 14 de agosto de 2014
ComScore invita a conocer las últimas tendencias digitales de los hispanos
The marketing research company ComScore, which provides data and services to many of the largest Internet companies, is closer than ever to the Hispanic market in the United States with a new office in Miami.Therefore, there was an invitation to meet the new ComScore team and explore the latest digital trends impacting the Hispanic segment of the USA and Latin America, during a workshop and lunch on August 26th, 2014, between 10: 30AM and 2:00 PM, at the W Hotel in South Beach, Miami.Also, in the event, there were revealed details of the ComScore LATAM 2014 Digital Future in Focus 2014 recent report, which contains the latest digital perspectives, explores the prevailing trends and provides new tools for action.In this meeting organized by ComScore, participants learned about the growing Hispanic online audience in North America and Latin America, as well as their behavior and trends. In addition, the outlook of the market for online advertising was discussed, how content providers and agencies are measuring the participation in social media and regarding the use of these platforms to further develop brand loyalty.The workshop lasted two hours with a session of questions and answers, followed by a lunch for networking and contacts. For more information of the event, visit {ComScore;http://go.comscore.com/LunchLearnMiami}.
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