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Crimson Hexagon Presents The Big Five Auto Brands in The U.S. Study
Manuela Walfenzao| 12 de julio de 2017
La conversación en redes es liderada por Honda, y le siguen Chevrolet, Toyota, Ford y Nissan
Crimson Hexagon conducted an analysis of the most popular automobile brands in the U.S. on social networks. Although the most bought brands, in order of sales are Ford, Toyota, Chevrolet, Honda and Nissan, the conversation is led by Honda, followed by Chevrolet, Toyota, Ford and Nissan.The study is based on the conversation that users have on social networks about the different brands and determined that the conversation on this topic is enormous and varied. Talks are mostly led by men, in average, 70% of the conversation and the group that participates the most is people between the ages of 18 and 24. “For Americans, their cars are very important, so the volume of tweets and comments on these brands is not a surprise” points out the research. Currently, the topics they talk about the most are: fuel efficiency, sellers, reliability, design, comparisons between models, differences between used and new cars and performance of cars. As the automotive industry continues to evolve, it is increasingly important for brands to follow consumers’ feelings. The analysis suggests that brands must be concerned about environmental topics, new trends and technologies, the durability of vehicles, safety and always be aware of the competition’s performance on social conversations since this is a window into the minds of consumers in real time. “For obvious reasons, these conversations are incredibly valuable for the automobile industry, especially in brand discussion” concluded the study.
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