Crispin Porter & Bogusky present their interactive campaign for Domino’s Pizza

The fast food chain, Domino’s Pizza, designed with the agency Crispin Porter & Bogusky the Domino’s Pizza School, an interactive website where people can learn to make a delicious traditional pizza, in response to the strange recipes offered by their competidors, which, according to Domino’s have distorted the original sense of a good pizza.As part of the campaign, they installed a Pizza School right in front of the competidors doorstep and they made a video to accompany the interactive experience. In the video, faces of the competitor´s employees -who visit Domino´s school- are blurred. They learn how to make a good dough, cover the crust with sauce and add toppings.Crispin Porter & Bogusky made a great effort in the art direction, since the entire website is made with pizza boxes. The truck in which Domino´s Pizza School is taken around has the same aesthetic feature that strengthens the concept of the campaign: bet on a traditional and simple pizza.