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Daniel Marcet: The Grand Slam is also a tool that tells advertisers which agency does the best work
Cristian Vergara| 6 de diciembre de 2022
Grand Slam - FIAP Face to Face
FIAP and PRODU produced a grand finale to the 2022 season of the FIAP Face to Face Webinar by presenting the first edition of their Grand Slam, an innovative project that honors the best creativity in Ibero-America by adding up the points scored by each individual agency at Cannes Lions, FIAP and every local ad festival. During the conversation – in which Francisco Vargas, adviser and treasurer of the USA Creative Circle, and Mara Fernandez, associate editor and senior director of U.S. Hispanic at PRODU, also took part – Daniel Marcet, CEO of FIAP, said: “I’m convinced that these prizes are an incentive for us to do better. When we think of the Grand Slam, the idea was always to give added strength to the motivational factor that these prizes have. This is all about recognizing who is doing the best work…it’s a tool that also lets advertisers know who is on the right track.”The ranking derived from the points that companies won for their creativity, innovation and technology at Cannes Lions, FIAP, and from the main local awards festivals, is the ad industry’s version of those highly sought after Grand Slams of tennis and golf.(See the Special Edition with the Grand Slam rankings.)”This is a ranking that makes FIAP the prize of all prizes and gives even more value to the work done by local festivals, together with which we have established an alliance in order to give an additional boost to the best creativity in Ibero-America,” Marcet said. See FIAP Face to Face
