MERCADEO Versión en español
David Lawenda promotes the power of advertising on Facebook
Patricia Molina| 12 de diciembre de 2013
David Lawenda, VP de Soluciones de Mercadeo global para EE UU
David Lawenda spent more than 20 years selling advertising on TV, first on Turner, then on Viacom and recently on Univision, before joining the social site Facebook in early October as VP of global marketing solutions for the U.S.His most recent job is to guide and grow sales on Facebook in the United States, which represent 50% of global revenues for the social network. In the third quarter of 2013, Facebook reported US$1.8 billion in total revenues, an increase of 66% compared with the same period the year before.Its no secret that the company wishes to lure advertising dollars away from television, but Lawenda says that his goal is to round up dollars not only from television, but also from all media platforms competing with Facebook.Lawenda said he believes that Facebook is still an underestimated, undervalued asset, and its his job to change that. Now that I am at Facebook, I am seeing that we have the same reach story as TV, but we can also be extremely targeted and provide deep engagement and measurable results at a fraction of the cost of TV. Were like TV with benefits he said.Lawenda considers that his mission is to make sure that salesmen see Facebook, not as a social networking tactic, but as a marketing necessity and as the cornerstone of their media strategies.
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