MERCADEO Versión en español
David Mondragon of Ford: Consumers watching the commercials will feel theyre seeing a whole story in 30 seconds
10 de julio de 2013
Ford Motor Company unveiled at the Miami Beach Cinematheque its new campaign entitled The Summer Spectacular, based on a superproduction of ten commercials designed as movie trailers, in which each mini-film stars one of the vehicles in the Ford lineup.The stories were conceived to give a different personality to each of the Ford models by presenting each in a different kind of movie: vampires, superheroes, love story, wild animal adventure and surfers are among the genres to be enjoyed in this unprecedented campaign.David Mondragon, general marketing manager at Ford, told PRODU that its the first time anything like this has been done this is a unique campaign, which is why were so excited about it. Consumers watching the commercials will feel theyre seeing a whole story in 30 seconds.The campaign will last two months on TV, digital and in movie theaters nationwide Mondragon said.The project represents Fords most important campaign this year, and the brand has decided to make a big extra investment in the Hispanic market, reproducing the ten stories in Spanish with Latino actors headed by Cristian de la Fuente, the image of Ford for the multicultural market.The Hispanic market represents 10% of auto sales across the country, and the number is growing. Thats why its extremely important for us not only to speak Spanish to our Latino consumers, but also to begin to integrate Hispanic actors who represent the Hispanic lifestyle, including in the general market Mondragon said. To enjoy the commercials, visit {here;http://youtu.be/U0g2u-Y35r4}.
