Denny’s and Casanova Pendrill celebrate Hispanic’s holidays with a new digital campaign

Hispanic shop Casanova Pendrill and Denny’s launched a new social media series: {Reindeer vs. Camels;www.produ.com/publicidad/videos/index.html?Noti=10297}, commemorating Christmas. The campaign has a nod to Hispanic culture, because it proposes a competition among American icons such as reindeers, and Latinos, featured by the camels. “The holidays in Latin America can be celebrated in many different ways. But, for Hispanics in the US, the common thread is that we get to enjoy the best of both worlds, Santa and Reyes. We’re very proud to be working with a client that understands this because it allows us to create, embrace and celebrate, in a fun way, the Hispanic holiday spirit by finally showing the public what we’ve all known all along: there’s a beef between Santa’s reindeer and the Three Wise Men’s camels” said Alejandro Ortiz, VP and Creative Director at Casanova Pendrill. Denny’s Reindeer vs. Camels Social Media Series can be viewed since November 30th in Facebook’s DennysLatino page, and the outcome will be unveiled in late December. “As with all of our social media channels, we’re constantly looking for new and unique ways to speak the language of our clients and entertain them in a way that’s current and relevant” said John W. Dillon, Denny’s SVP and CMO. “The holidays are such an important time at Denny’s, so we wanted to find a way to engage our Latino clients during the season and create a series that speaks directly to their culture, while having some fun along the way.”