Doesn’t matter how small you are if you have big ideas, says Gustavo Lauria of We Believers

Gustavo Lauría, cofounder & CCO of We Believers, closed the 2021 edition of the Cannes Lions International Festival of Creativity with his agency winning its first Titanium Lion, while also taking a silver and two bronzes with its campaign The Match of Ages for Corona beer. “It doesn’t matter how small you are, what’s important is how big your ideas are,” said Lauria about the Titanium Lion’s significance for the agency.Since its launch in Oct. 2014, the agency has not stopped winning Lions thanks to “believing in what we do. The way we keep thinking and writing nonstop. Never making do with the usual. Having criteria that help us understand what the brand and its consumers need. Surrounding ourselves with clients and professionals who believe in our ideas and help us help them grow.”