Domino´s ofrece a los consumidores una ventaja competitiva frente al resto de competidores
Goodbye to phone calls and long lines in stores to make an order. Starting this month, Domino’s will allow users to order a pizza with just a tweet on Twitter. This way the brand will become the first company to use the microblogging network in a permanent way as another new channel within the business. Clients can make and complete an order.Likewise, the company will allow users to use emojis and hashtags to order a product. This is, consumers will only have to include the pizza emoticon to carry out an order, but of course, using #easyorder in the message. Seeking “users comfort” above all, has been, according to Patrick Doyle, Domino’s CEO, its priority. And, as he maintains, this sector has to attract consumers’ attention, especially the youngest target, and there is nothing like using new technologies to achieve that. In view of the lack of time, the brand proposes promptness and adaptation with these new changes. With all these novelties, Domino’s offers consumers a competitive advantage compared to the rest of competitors and also helps Twitter find its place in the market after several attempts to establish a business model that does not seem to be defined yet. For the pizza brand, this network is the best platform to innovate and be creative when contacting and seeking engagement with clients.
