Domino’s partnered with the MLB to promote digital orders

Domino’s Pizza made a team with the Major Leagues Baseball (MLB) to offer 20.000 sports fans codes for free pizzas. The aim is to continue increasing online orders. The campaign is accompanied by a hashtag and the mobile application At Bat, which offers information about the games in real time.The strategy consists in offering the opportunity to win a medium pizza with two topping to every registered user of MLB.com. The food brand will give away 20,000 codes during the most important major leagues games in which there is a no-hit and invited to use the hastag #DomiNoNo.”The mobile platform is very important for us” said Tim McIntyre, Corporate Communications VP at Domino’s. “Today, 50% of our sales come from digital platforms and half of those sales are made from a mobile phone”.To become a brand related with sports in baseball season is an intelligent play for Domino’s and they expect to reach an enormous audience to give them a perfect complement to see the game. In previous years, the brand has given away pizzas and it has been a successful experience.”We trust the fans will love the promotion. In previous years, after the first two no-hit, 40,000 pizzas were reclaimed in less than 10 minutes”, added McIntyre.This year, Domino’s is implementing a historical innovation, the option of ordering pizzas through intelligent watches and voice commands on mobile phones.