MERCADEO Versión en español
El Clasificado celebrates their 26th anniversary with digital expansion
Patricia Molina| 1 de julio de 2014
Martha De La Torre, confundadora y presidente de El Clasificado
With over 26 years serving the U.S. Hispanic market, El Clasificado has kept their commitment to grow in the traditional way that is over 510 thousand copies to an audience of 1.5 million readers and that has allowed them to obtain annual revenues of more than US$20 million. Nevertheless, they also work to increase their digital clients.Now their users can view, edit, and remove announcements in their webpage through a new feature called Mis anuncios (My ads), which now has about 7,500 users. Visitors can also view their active publications and the number of visits, date of publication and expiration date. This represents an innovation that strengthens the growth of El Clasificado.Just last year, the digital expansion for the company represented 8.2% of total revenues through advertisements placed on the site and other sites like: Quinceañera, Su socio de negocios and Empleos latino. These brands represent unique opportunities to reach the U.S Hispanic market and are a sign of diversification of a company with vision and a proud past.”We want to reach Hispanic audiences in many ways and this is a segment that we feel are not yet well covered for our community. We have worked hard every day to stay connected with our readers and clients,” Martha de la Torre and Joe Badame, El Clasificado co-founder, said.
