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eMarketer: Millennials Appear To Be Comfortable Sharing Their Data
Manuela Walfenzao| 28 de agosto de 2017
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Recent studies seem to indicate that young millennials appear to be far more comfortable sharing data based on tracking of their activities and preferences registered by their mobile devices, compared with their older counterparts.According to a study conducted by Bank of America in June this year, 45% of millennials approve their phones tracking their spending habits, compared with just 26% of all the respondents. Additionally, 44% of this group were comfortable with their devices tracking their location, and just 37% of all those polled had the same opinion.Similarly, data from the Retail Dive conducted by Google revealed that millennials ages 26 to 34 were three times more likely than respondents 65 and older to share personal information with their favorite retailer.According to eMarketer, sharing privacy in exchange for benefits, convenience or bargain among smartphone users is not new. And for those who grew up using these devices, sharing data might feel like second nature. But according to Mark Dolliver, Senior Analyst at eMarketer, millennials might not be considering all the ways their data could ultimately be used. “Their smartphone is so much an extension of self that they may simply feel they’re sharing personal information with themselves, and not with outside entities to which the phone may be transmitting information” said the eMarketer website.
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