MERCADEO Versión en español
Emi Gal From Teads: We Work With AI To Adapt Ads To Each Individual In Real Time
Liz Unamo| 31 de octubre de 2017
Gal señala que su intención es ser socios de todas las agencias creativas
According to Teads Studio’s CEO and CMO, Emi Gal, one of the main areas advertising agencies explore these days is artificial intelligence (AI), not only for targeting –which is what it has been used for over the past couple of years – but for adapting the advertising to each individual in real time. “We’re creating a concept called self-assembling ads, where instead of creating one ad, we create hundreds of different shots. Shots of products, shots of scenery, indoor and outdoor shots with your product, shots of family and teenagers, all these different 2, 3 and 5 second shots – and then you create a storyline and automatically insert different shots within that storyline depending on who will be watching the ad” said Gal at the Festival of Media LatAm 2017. As for providing this type of custom-made experience, the executive says they are agnostic regarding who they work with. The company provides technology and can work directly with creative agencies, brands and media or with a combination of all three. “Teads builds technology and then puts that resource in the hands of its clients to help them offer the finest results.”
