Eric Tourtel of Teads: We launched Teads Academy in LatAm

Eric Tourtel, Teads’ LatAm SVP announced the Teads Academy program expansion in the region. “Due to the program’s great success and the swift adoption in Europe, we decided to open Teads Academy for our partners and Latin American brands. With 25% of the time spent on TV, and the remaining on mobile, desktops and laptops, borderlines are disappearing and it’s important the awareness of such reality to be better prepared for our media purchasing and for cross-screen planning, which will aid us in constructing more efficient branding strategies” Tourtel said. The initiative will summon influential figures and will train advertisers through workshops, studies and relevant industry data. Initially Teads Academy will be a sort of half day private workshop, to train teams with the best practices and study cases about topics focused in online advertising. Its expected that the program trains brands and advertisers in new skills for helping them improve their budgets efficiency, optimize reach and scale and increase return on investment (ROI) effectiveness.