¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing Es Jose Time, a partnership and campaign featuring Jose’s take on Miller Time. The campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else. To kick off the campaign, J Balvin and Miller Lite will surprise fans with vibrant, limited-edition cans with a collaborative design that feature his signature lightning bolt and neon aesthetic, as well as future merch drops and unexpected experiences with his gente, those who come as they are. “What I love about my partnership with Miller Lite is how we are showing my human side,” said Balvin. “At the end of the day, I’m Jose, a guy who loves spending time with his close friends, and ‘Es Jose Time’ shows just that. I’m proud to be working with a legendary beer like Miller Lite and I appreciate that they embrace me for who I am. Plus, I think it’s beautiful to see my name on the can. “Whether he is J Balvin on stage or Jose with his friends, there is no one more authentic and true to themselves than Jose. It made perfect sense to partner with him to imagine his version of Miller Time,” said Sofia Colucci, Vice President, Miller Family of Brands. “So many people look up to Jose because of how he chooses to live authentically. Just like Jose, we hope this campaign inspires everyone to experience their own version of Miller Time.”