MERCADEO Versión en español
Evian debuts sequel of spot that went wildly viral
Patricia Molina| 7 de abril de 2014
La campaña El bebé y yo generó más de 135 millones de visita
The natural water brand Evian announced the launch of The Amazing Baby & Me 2, a short film featuring that pop culture icon, the amazing Spiderman.The short, which is now available on {Evian;https://www.youtube.com/watch?v=pyV57QlGUGI}, is a continuation of the also viral Baby & Me, launched in 2013.The video is set on the streets of New York City, and besides starring the comic book hero, it also has a very special guest: his inner child. It was produced by the prizewinning Paris agency BETC and directed by Tomas Skoging, and is an extension of the Evian Live Young lifestyle message.”Evian is thrilled to partner with Sony Pictures to bring our youthful campaign message to life, with the help of one the world’s most iconic comic book heroes,” said Olga Osminkina-Jones, VP of marketing for Danone Waters of North America, Evian’s parent company. “Through our consumers’ excitement and support, Evian’s ‘Baby & Me’ campaign became a viral phenomenon.The first advertising video attracted more than 135 millions visits, which made it one of the most-watched ads on YouTube last year. And this year its sequel, The Amazing Baby & Me 2, has garnered almost 7 million views just a week after it hit the social network.
