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Facebook Starts To Test Mid-Roll Video Ads
Manuela Walfenzao| 23 de febrero de 2017
Más de 65 millones de empresas usan Facebook como vidriera para sus negocios
This week, with a “small number of partners” Facebook began to test ad breaks in the middle of their on-demand video. In January, the social network announced that they had begun a new Mid-Roll ad format, but now they said these ads are officially live. “Whether on Facebook or off, we’re committed to continuing to work with our partners to develop new monetization products and ad formats for digital video” Facebook’s VP of Partnerships, Nick Grudin, said in a statement. “It’s early days, but today’s updates are a step towards this goal.” The new ad breaks feature in on-demand video will let publishers insert short ads (up to 15 seconds long) into videos they upload or into existing videos in their Facebook libraries. Facebook said it will be kicking the tires on the product over the next few months to analyze, learn and iterate on the early version of this feature. The ad inventory is sold by Facebook, the social network’s revenue-sharing program for the video ads, offers partners a 55% cut. Additionally, Facebook is widening the beta test of ad breaks in Facebook Live video to be available to U.S. users and publishers for broadcasts with 300 or more concurrent viewers, and it’s also letting eligible media partners serve in-stream video ads on their own websites and apps through the company’s Audience Network program. These video ads have been used to date by publishers including Univision Communications and Collective Press, after it began to implement them last October.
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